Charts of the Week
Viewers Rely More on Streaming Service Recommendations and Less on Word of Mouth
Streaming viewers increasingly rely on algorithmic recommendations when choosing what to watch, according to Ampere Analysis, while relying less on word of mouth recommendations. Suggestions provided by streaming services overtook recommendations from friends and family in Q3 2022, and the gap has grown ever since.
Almost Half Consumers Concerned About Data Privacy When Sharing Personal Information
Data privacy and security breaches are the main concern for consumers when it comes to sharing personal information for personalised services, according to research from Apply Digital. Almost half of respondents cited data privacy concerns, followed by the risk of being spammed (42 percent) and losing control over how their personal information is used (38 percent).
‘The Last of Us’ Beats ‘The White Lotus’ in Streaming Revenue in Single Season
HBO’s The Last of Us season 1 generated more streaming revenue for the Max streaming service in the US and Canada than The White Lotus seasons 1 and 2, according to estimates from Parrot Analytics. The figures suggest that The Last of Us generated slightly more revenue in roughly half the time, but it also cost more to produce, so The White Lotus was quicker to make back its production costs in streaming revenue.
UK Independent Agencies Optimistic on Revenue Growth
Independent agencies in the UK are generally optimistic on revenue growth for the first half of this year, according to the Alliance of Independent Agencies. 59 percent of indies said their revenues increased during H2 2024, rising to 62 percent forecasting increases in H1 2025. Only 9 percent expect revenues to fall, down from 24 percent who reported declines in the second half of last year, while the proportion projecting revenues to stay the same is up to 29 percent.
The Week in Stocks
Agencies
The stock markets showed signs of recovery after Donald Trump announced a 90-day pause on most of the tariffs that sent global stocks into freefall last week.
TV
Donald Trump’s continued tariff threats against China hit Warner Bros. Discovery and Paramount Global, after the China Film Administration warned that the tariffs would broadly impact American films.
Publishers
Future’s share price gained almost 13 percent over the past week, but has fallen nearly 25 percent in the last two months.
Ad Tech
Despite the broader market correction, Criteo’s share price reached a 52-week low on Friday.
Tech
Tech stocks recovered after Donald Trump announced that electronics would be exempt from his reciprocal tariffs on China, but he has since appeared to have changed his mind.
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