Practically everywhere you go these days you’ll catch a glimpse of a parent handing over their smartphone to a fussy child. Gone are the days of shiny keys, we have officially entered the era of on-demand content pacifying rambunctious kids. But what is it exactly that the kids are watching these days? With so many streaming services out there can anyone platform truly dominate such an insatiable market?
Well, before any of those questions can be answered it’s important to know exactly what it is that kids are looking for in a video on demand (VOD) service in the first place. There are three main factors when it comes to what matters to kids. And it’s not brand loyalty; sorry Netflix.
According to The Drum’s Future of TV initiative, children aged six to nine around the world agree that a VOD platform must simply have their favorite shows. The study revealed that 57% of kids surveyed said that their favorite shows and movies were their top priority. After that, it was the variety of content available at 29% and access to new content at 27%.
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