Industry News

What Counts as a Streaming Hit? A Start-Up May Have Answers

8 July, 2020

A little-known start-up, Parrot Analytics, says it has come up with a metric that can measure what a program means to a streamer like Netflix. It not only counts viewers but calculates their enthusiasm. From there, Parrot says, it can anticipate what matters most to a streaming network: how many subscribers a show is likely to attract.

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