Industry News

What is the current state of the streaming industry?

16 August, 2023

Hollywood’s labor stoppages are dominating the conversation halfway through 2023, with investors and analysts wondering which platform is best equipped to handle prolonged strikes. Parrot Analytics presented its Q2 2023 “Quarterly Report Card” on the state of the streaming industry to take stock of the first half of the year, and to analyze which company is set up for success amidst not just the labor strikes, but the post-sub-growth-at-all-costs phase of streaming.

Parrot Analytics analyzed the major platforms from five media companies that control over two thirds of all US demand for TV content: Disney (Disney+ & Hulu), Warner Bros. Discovery (Max), Paramount Global (Paramount+), NBCUniversal (Peacock), and Netflix. It also included demand data for Apple TV+ and Prime Video, whose parent companies do not break out subscriber or revenue numbers for their entertainment platforms, but stand out in audience demand share and major awards recognition.

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