Industry News

What was the demand for Paramount+ original series?

4 March, 2021

Ahead of the Paramount+ launch on Thursday, Parrot Analytics analyzed where the platform will stack up against its competitors based on demand for its original series, demand for the established TV franchises it plans to expand on, and demand for ViacomCBS's content library. Paramount+ launched with strong demand for its “Star Trek” series and original dramas. The platform has seven originals at launch that rank in Parrot’s Outstanding category of demand (8x-32x market average), placing them in the top 3% of all TV series by demand.

The fact that the platform's top three series are all from the “Star Trek” world suggests the emphasis on Paramount+ as the home of “Star Trek” could be a winning strategy, similar to Disney+'s use of “The Mandalorian” and “Star Wars: The Clone Wars” to build a massive subscriber base. Paramount+ is outranking its most direct competitor, Comcast's Peacock, in US demand for original programming. When compared to Peacock originals, Paramount+ has the top five and seven of the top eight most in-demand original series between the two platforms. Paramount+ has seven different series with Outstanding demand, compared to just one for Peacock.

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