The Drake and Weeknd song that went viral in April is just the beginning. In a time when ChatGPT is going mainstream and programs are allowing musicians to create once-unimaginable compositions, what’s the value of creativity? According to Parrot Analytics, Drake’s global talent demand (determined by online consumption, engagement, and searches surrounding Drake) increased by 63.6 percent between April 12 and 18. “Heart on My Sleeve” went viral the weekend of April 16.
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