Industry News

When Broadcast Shows Move to Streaming, Do Viewers Follow?

22 September, 2022

Over the last two weeks, three small-screen staples — Dancing With the Stars, Days of our Lives, and Thursday Night Football — made the journey from their longtime homes on network TV to fancy new digs in the digital universe. Unlike most past examples of shows hopping platforms, none of these relocations stemmed from network cancellations. Instead, these series were all purposely plucked from broadcast in order to boost the fortunes of their respective streaming overlords. It’s a pretty big deal — but unfortunately, figuring out how well some of these moves are going isn’t going to be easy.

Amazon’s TGIT

Let’s start with what the title we will likely end up knowing the most about from a data point of view: Prime Video’s Thursday Night Football. The Amazon-owned platform actually worked out a deal with Nielsen to release an actual ratings figure for its weekly telecasts, and after a nearly weeklong wait, we finally got data this morning. Per the ratings giant, the Chargers-Chiefs showdown attracted a massive average audience of 13 million total viewers and a peak viewership of 14.6 million during the last 15 minutes of the 10 p.m. hour. That’s better than the 8.8 million viewers who watched TNF on the NFL Network the same week last year, and in the ballpark of the franchise’s multiplatform ratings average last season (16.4 million viewers on Fox, Prime Video, and NFL Network).

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