Streamers have to figure out how to keep delivering popular shows at a price we can stomach, which is tough in such a crowded field. “But if you listen to what these CEOs are talking about, I think we’re going to see a much, more condensed media space,” Hamilton said. A few years down the road, “it very well might end up being just three major players.”
Sounds a lot like the old days of TV. Speaking of which, Brandon Katz with Parrot Analytics says we should expect ad-volumes on streamers to keep growing. “With pricing pressure, [streamers] are going to continue to try to convert as many people to the ad tier as possible,” Katz said.
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