Industry News

While the streaming pie grows, Netflix’s slice is shrinking

19 October, 2021

While the streaming pie grows, Netflix’s slice is shrinking, as more streamers enter the market. According to Parrot Analytics, Netflix’s share of global and US demand for digital originals has hit a record low, down to 45.8% globally, and 43.7% in the US. In 2Q21, Netflix was at 48.3% globally, and 46% in the US. The total global demand for Netflix originals grew 3.3% compared to Q2 2021, and is up 74% since Q2 2019, but global demand for original content from Netflix’s competitors grew 14.3% in 3Q21, and is up 196% since 2Q19, before competitors like Disney+, HBO Max, and Apple TV+ entered the market.

Visit Cynopsis Media to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription