Industry News

Why HBO Max Can Trim Its Movie Catalog Without Losing Its Competitive Edge

20 September, 2022

”Batgirl“ probably could’ve stayed, but the Warner Bros. Discovery streaming service does has some room to cut its film selection

While HBO Max may still trail Netflix and Hulu in terms of the total demand for series on its platform in the U.S., Parrot Analytics data shows that it has a comfortable lead over competitors when it comes to its film catalog. And while HBO Max recently upset creators and fans by unexpectedly axing some of its programming, including a high-profile “Batgirl” movie, the data shows that it has room to thin out its movie catalog while still remaining ahead of the competition.

Nearly 20% of demand for all movies available to stream on streaming video on demand (SVOD) platforms in the United States was for a movie on HBO Max in July, according to Parrot Analytics data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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