Industry News

Why Netflix is using polls on ‘Love Is Blind’ and other shows

1 September, 2021

On Netflix reality dating show Love Is Blind, contestant Jessica Batten wasn’t sure who she’d rather be with — project engineer Matt Barnett or fitness instructor Mark Cuevas.

“At this point, I can see them both being my husband — which is crazy,” Batten said.

The show, released last year, struck a nerve during the COVID-19 pandemic with its premise of singles meeting potential partners behind a screen, unaware of what they look like. But there wasn’t a way for viewers to express how they felt about scenes within Netflix, so many people took to social media sites like Twitter and Reddit. Soon, they’ll get a chance to share their opinions directly on the streaming service.

Visit Los Angeles Times to read this article.

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