Industry News

Will Amazon’s ‘Lord of the Rings’ be a ratings hit? It’ll take a while to find out

31 August, 2022

The massively expensive, heavily anticipated Lord of the Rings series premieres on Amazon’s Prime Video late Thursday. Reviews have been mostly positive, while noting that critics only got to see two of the season’s eight episodes. Given the lasting imprint J.R.R. Tolkien’s work has had on popular culture and the huge marketing campaign behind the show, it’s a safe bet The Lord of the Rings: The Rings of Power will gather a good-sized audience (both in the United States and worldwide) over the weekend. Answering the “How big?” question, however, could take several weeks.

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