Industry News

With MGM, Amazon’s big audience finally gets the hits they crave

27 May, 2021

When Inc. agreed to buy the MGM film studio on Wednesday, it threw a spotlight on what has largely been an overlooked contender in the streaming wars.

Because many of Amazon’s video customers get the service as a freebie -- it’s bundled with the Prime fast-shipping offer -- the company often isn’t named as a streaming giant alongside the likes of Netflix Inc. and Walt Disney Co.

In terms of subscribers, though, Amazon is the second-largest paid streaming service in the world. Prime Video ranks behind Netflix, but well ahead of Disney+ and AT&T Inc.’s HBO Max.

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