Industry News

With MGM, Amazon’s big audience finally gets the hits they crave

27 May, 2021

When Amazon.com Inc. agreed to buy the MGM film studio on Wednesday, it threw a spotlight on what has largely been an overlooked contender in the streaming wars.

Because many of Amazon’s video customers get the service as a freebie -- it’s bundled with the Prime fast-shipping offer -- the company often isn’t named as a streaming giant alongside the likes of Netflix Inc. and Walt Disney Co.

In terms of subscribers, though, Amazon is the second-largest paid streaming service in the world. Prime Video ranks behind Netflix, but well ahead of Disney+ and AT&T Inc.’s HBO Max.

Visit Bloomberg to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription