The "Yellowstone" universe is paying off for Paramount+. "Yellowstone" prequel "1883" surged in audience demand in the US over the course of its first season that aired on Paramount+, according to data from Parrot Analytics. The audience-demand data accounts for engagement with and interest in, or overall popularity, of a series.
"1883" even overtook "Yellowstone" in audience demand on February 12, near the end of its first season. The show's finale debuted on Sunday. The most recent fourth season of "Yellowstone," the biggest TV series on cable, wrapped in January on Paramount Network.
As of February 25, "1883" was still ahead of "Yellowstone" in demand in the US, the former being 24.2 times more in demand than the average series and the latter 19.4 times more in demand.
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