Netflix, the biggest paid video streaming platform in the world, ended 2021 with 222 million subscribers all over the world. That’s not enough for investors who are seeing intensified competition (Disney+, HBO Max, Amazon Prime Video and others) and weak forecast for the months ahead.
For the past couple of years, the company has been reporting where are the subscribers coming from by region. The UCAN region (US and Canada) has for years accounted for the biggest in terms of individual subscribers but at the end of 2021 it looks like the EMEA region (Europe, Middle East and Africa) is poised to become the biggest in 2022.
According to data from Comparitech, around 90 percent of Netflix’s EMEA subscribers live in Europe. Sure, looking at revenue per user and revenue by region, UCAN will remain the most important market in terms of business. But the other markets have already proved to be most important for growth.
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