Industry News

YouTube Head of Original Content Gives Streaming Network Fresh New Look

6 December, 2018

Susanne Daniels, global head of original content at YouTube, has been inducted into Variety’s Home Entertainment Hall of Fame on Dec. 4. Earlier this year, YouTube’s subscription streaming service was rebranded to YouTube Premium, shedding the YouTube Red moniker it had had since its 2015 launch. Daniels is now leading YouTube’s original-content charge, including programming strategy, development, and production of series and feature films from some of YouTube’s most successful creators. And already, there are signs that Daniels has lost none of her magic touch. Back in May, YouTube Premium’s “Cobra Kai,” a digital original that’s a spinoff of the Karate Kid movie franchise, became the fledgling channel’s first real hit, outperforming Netflix and Hulu hits including “13 Reasons Why,” “The Handmaid’s Tale” and “Strangers Things,” according to our data.

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