Industry News

YouTube steps up originals focus with Kirsten Dunst comedy

27 June, 2018

YouTube is stepping up its originals focus, where previously it had mainly focused on supporting content creators and influencers for its platform. YouTube Premium has ordered Kirsten Dunst as the platform amps up its originals plan. Dunst will executively produce dark comedy, On Becoming a God in Central Florida, alongside George Clooney and Grant Heslov, who will be working via their Smokehouse Pictures outfit. The platform’s original, Cobra Kai, has been a smash hit so far, with our data showing that the title was the most demanded show in the US in May, beating Netflix’s popular title 13 Reasons Why. It also appeared as the sixth most demanded digital title in the UK in June.

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