Industry News

YouTube tweaks Premium subscription with more free, ad-supported content

1 August, 2018

The paywall changes to YouTube Premium indicate the platform has potentially struggled to retain momentum following a buzzy rollout earlier this year. YouTube introduced Premium in May as a rebranding of its existing YouTube Red service. “Cobra Kai,” a spinoff off of the “Karate Kid,” helped support the launch and featured episodes that run roughly 30 minutes. The show outperformed popular series on rival platforms during the week of May 6-12 for the US, including “13 Reasons Why” and “Arrested Development” on Netflix and “The Handmaid’s Tale” on Hulu, according to our research in a Variety release. “Cobra Kai” has been renewed for a second season.

Visit Mobile Marketer to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription