Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
NATPE Streaming+ is the preeminent exchange where streaming executives revolutionize the programming of tomorrow and evolve the path to monetization. Parrot Analytics CEO Wared Seger was invited to present a keynote on how to optimize content decisions for the attention economy.
In this last chapter of the 30,000 Foot View: A Preview of The 2020 Streaming Wars, Parrot Analytics’ series deep-diving into the factors governing success at the dawn of the streaming wars, we reveal the key strategies for creating SVOD-defining, blockbuster originals that all the new streamers will need.
At Parrot Analytics, we quantify the attention economy to provide a 360 degree view into the elusive X-factor of making a hit series. In this piece, we illustrate (via Disney+) how cross-platform fans’ preferences can guide and support marketing decisions likely to boost subscriber growth.
This paper reviews specifically why and how Parrot Analytics’ demand dataset should be leveraged to predict and optimize concurrent stream sizing to maximize planning efficiency as well as capitalize on leftover white space.
In this post we are presenting a data-centric model to understand what it takes to win. First, we break down the TV streamer business model into key levers that drive subscriber growth and retention. Then, we demonstrate the value of Parrot Analytics’ global TV demand dataset as a leading indicator for key financial and operational metrics. By quantifying the relationship between consumer demand for content and these key metrics, Parrot Analytics helps investors assess and predict business value.