Demand drives monetization

The only way to measure global audiences in an attention economy

Why demand?

Financing Companies

Talent Agencies

Production Companies

Studios

Answer sample business questions for Studios:

How do I know which content is trending with different audiences?

How are my marketing campaigns impacting the success of a new release?

How do I acquire and license content to maximize ROI?

How can I find new opportunity markets for content distribution?

Which elements of existing content do fans like the most?

Which IP has the highest spin-off potential?

Which genres should I invest in?

Find Out More

Distributors

Linear Networks

Pay TV Networks

OTT Platforms

Marketing and Media

Keynote

How to optimize content decisions for the attention economy

NATPE Streaming+ is the preeminent exchange where streaming executives revolutionize the programming of tomorrow and evolve the path to monetization. Parrot Analytics CEO Wared Seger was invited to present a keynote on how to optimize content decisions for the attention economy.

Trusted by the smartest minds in global media

Required Reading

The 30,000 Foot View

The 2020 Streaming Wars – Chapter 3: Originals – The Critical “O” in SVOD

In this last chapter of the 30,000 Foot View: A Preview of The 2020 Streaming Wars, Parrot Analytics’ series deep-diving into the factors governing success at the dawn of the streaming wars, we reveal the key strategies for creating SVOD-defining, blockbuster originals that all the new streamers will need.

Disney+ Analysis

How to Identify and Activate Tentpole Fans

At Parrot Analytics, we quantify the attention economy to provide a 360 degree view into the elusive X-factor of making a hit series. In this piece, we illustrate (via Disney+) how cross-platform fans’ preferences can guide and support marketing decisions likely to boost subscriber growth.

Industry Workflow

Optimize Concurrent Stream Sizing to Save Costs and Inform White Space

This paper reviews specifically why and how Parrot Analytics’ demand dataset should be leveraged to predict and optimize concurrent stream sizing to maximize planning efficiency as well as capitalize on leftover white space.

OTT Investment

Leading indicators for OTT platforms and TV streamers

In this post we are presenting a data-centric model to understand what it takes to win. First, we break down the TV streamer business model into key levers that drive subscriber growth and retention. Then, we demonstrate the value of Parrot Analytics’ global TV demand dataset as a leading indicator for key financial and operational metrics. By quantifying the relationship between consumer demand for content and these key metrics, Parrot Analytics helps investors assess and predict business value.

Driving industry thought leadership

"Even 'The Mandalorian' and 'Game of Thrones' can’t claim as much audience love as Netflix’s new fantasy series 'The Witcher' in its first week of release, according to Parrot Analytics."

"Competition for audiences’ attention is getting more intense and the market is becoming more fragmented."

"The global demand on the day of Game of Thrones’ 8th season premiere has exceeded the global premiere demand of every other TV series."

"For the week of Nov. 10-16, 'The Mandalorian' - the first live-action series in the Star Wars universe - notched nearly 40 million Demand Expressions, according to research firm Parrot Analytics."

"Consumer demand for animated content has remained stagnant over the past two years, despite the onslaught of animated box office hits, according to data pulled for Axios by Parrot Analytics."

"Parrot Analytics places Netflix's demand for licensed titles at 71%. That said, Williams noted, the gap is gradually closing - a trend that will presumably continue."

Welcome to the era of empirical measurement

Discover how DEMAND360’s patented technology extracts signal from the noise on a daily basis as the industry’s first global content demand measurement system.