Standardizing TV content value

Measuring Global Content Demand

Harnessing the power of advanced artificial intelligence and an ocean of global data, Parrot Analytics has developed the world’s first and only cross-platform, global demand metric for the TV industry.

We have measured the value consumers place on content based on an ocean of big data user interactions and created our own Content Demand Platform.

What is Content Demand?

A currency for TV shows

Demand for content is essentially the dictionary definition: it is the desire, engagement and viewership by consumers for a particular commodity. Demand for television content is what drives consumption on all platforms, such as linear TV, PayTV and SVOD services.

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Consumers express demand for content in different ways

We track a multitude of Demand Expression® platforms

Tracing interactions from the likes of social media, video streaming, photo sharing, blogging or microblogging, fan and critic ratings, file sharing and more, Parrot Analytics is able to gain the broadest available view of TV content popularity to provide actionable insights.

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Capturing Demand Expressions

We collect and process the largest audience datasets

Parrot Analytics captures billions of data points daily from a variety of internet data sources, filters the noise and dynamically weights them according to how much demand they represent using the worlds most broad and advanced TV measurement system, combining them into a single, country-specific measure of demand.

Data Sources

Understand the TV industry like never before

Capturing data 24/7

Demand Expressions quantify the weighted audience demand for any title in any market, regardless of which platform the title airs on, or whether in fact it’s airing in that market!

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Our Data Platform

Demand rating system begins with state of the art data measurement

Parrot Analytics’ cutting-edge Data Platform is finely tuned for TV content, from discovering individual titles to extracting global trends through an ocean of user data. We have analyzed trillions of data points in multi-terabyte datasets of content demand, sourcing data from consumers in every country since 2012. We've built the industry’s leading global Demand Data platform.

TV360

TV360 Platform

Unlocking the Magic of Content

Parrot Analytics captures billions of data points daily from a variety of internet data sources, filters the noise and dynamically weights them according to how much demand they represent using the worlds most broad and advanced TV measurement system, combining them into a single, country-specific measure of demand.

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