Parrot Analytics LIVE: Measuring Money Heist

17 September, 2021

The Spanish crime drama La Casa de Papel is a great example of how powerful storytelling travels frontiers and conquers the world. The original Atresmedia production aired in Spain back in 2017. Fast-forward to today, after 36 episodes, re-titled “Money Heist” for English-speaking audiences, the series is currently the most in demand title in the world. 

And the series continues to resonate: La Casa de Papel has been known for traveling remarkably well outside of its home market of Spain. The series has a travelability score - indicating the popularity of a show outside of its home market - of 58.2x the average show in the last 12 months, putting it in the top .8% of all shows. 

What could have indicated its international success early on? How can creators, producers, buyers and executives learn from this iconic journey? Parrot Analytics’ Alejandro Rojas, director of applied analytics, answers these questions and more in this upcoming webinar which presents the history of demand for La Casa de Papel as a case study for others looking to replicate its success for their own content and platforms. 


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