Whitepapers

New report captures stark cultural differences in age ratings and audience demand for US TV series around the globe

7 February, 2022

Spherex and Parrot Analytics have released the findings from a first-ever report on the connection between local age ratings, cultural factors and TV show audience demand in key markets worldwide. The 'Global TV Snapshot: Culture, Age Ratings and Audience Demand' analyzes the age ratings and cultural content of five popular U.S.-originated TV shows worldwide while considering the audience demand for each show in seven targeted markets. Spherex and Parrot Analytics selected markets around the world that are varied in cultural norms and have different age rating regulations and compliance requirements. Featured countries include Australia, Brazil, India, Indonesia, South Korea, the United Kingdom, and the United States. The analyzed series include “American Horror Story,” “Grey’s Anatomy,” “House of Cards,” “The Walking Dead,” and “Prison Break.”


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