Parrot Analytics' LATAM Quarterly Report: Q4, 2023

17 March, 2024

The Parrot Analytics LATAM Quarterly Report offers key insights into the streaming and entertainment landscape across Latin America. It contains detailed market share comparisons among leading streaming services including Netflix, Amazon Prime Video, HBO Max, Disney+, and others across various metrics.

The report presents audience demand data for popular shows and movies, indicating trends in consumer preferences within the region. Market-specific content trends for 5 main territories - Argentina, Brazil, Chile, Colombia and Mexico -  are also included in the report.

Download this exclusive whitepaper and discover actionable insights on:

Market penetration and preferences
A visual comparison of the market penetration and preference for streaming services like Netflix, Amazon Prime Video, HBO Max, and Disney+ among others. This data is crucial for understanding the competitive landscape in LATAM.

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Content demand drivers
Detailed charts show demand for specific shows and movies, including an analysis of exclusive vs. licensed content. Findings reveal that a combination of both can make a big difference.

Service comparison
The report contains comparisons of various streaming platforms on several parameters, giving a comprehensive view of their strengths and areas for growth.

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Content strategy
A focus on genres and themes that align with LATAM's trending shows and movies to capture audience interest. Discover room for strategic investments and opportunities in marketing and content localization for services showing high growth potential in LATAM, such as Disney+ and HBO Max.

Partnerships and collaborations
Partnerships with local content creators to develop region-specific content, which would enhance viewer engagement and service attractiveness.

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Market-specific content trends
Receive an overview of platform demand share, and a glimpse into the top series and movies for 5 main territories across the LATAM region. Below is an example from the Argentinian market trends section of the report.

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The full report covers a broad spectrum of metrics and comparisons that can guide strategic decisions for entering or expanding within the LATAM entertainment market.

To read more, you can download the whitepaper here.

To know more about Parrot Analytics' full suite of audience demand measurement and content valuation products, visit the link here.

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