Whitepapers

The Parrot Analytics MIP Cancun 2023 whitepaper: Crossing Borders - Top content trends across Latin America and Spain

20 November, 2023
MIP Cancun 2023 whitepaper

Our 40 page in-depth whitepaper, available on a DEMAND360 subscription, takes a comprehensive look at OTT market share trends across Latin America and Spain, which were captured using Parrot Analytics' global cross-platform OTT TV analytics capabilities.


The MIP Cancun 2023 Whitepaper by Parrot Analytics utilizes the full global TV analytics dataset, which is comprised of 3.5 trillion data points across 100+ languages in 100+ countries.

Market-specific domestic TV Insights:


For the following countries included in this report - Argentina, Brazil, Chile, Colombia, Mexico and Spain:

  • We reveal the SVOD market share in each of the six markets for the major platforms including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ based on audience demand for each platform's streaming originals in the first half of 2023.
  • Discover how SVOD market share trends have changed, including the launch of new platforms HBO Max, Disney+, Apple TV+.
  • Discover which genres resonate the most with local audiences compared to the global average.
  • Discover the whitespace opportunites in each of the six markets based on the supply and demand analyses conducted.
  • Discover the top 20 shows for each country, across all platforms and genres including network shows, and a selection of 5 shows of interest.

This report is only available on a DEMAND360 subscription.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription