Insights

Audience demand for television content in the United States (19 – 25 May, 2019)

28 May, 2019

Image: Stranger Things, Netflix

When the third season of Stranger Things hits this summer, American fans can binge-watch the show on Netflix, or they can play through the entire season in a pixelated 80’s-inspired game. Netflix’s pop culture phenomenon shows no signs of slowing down, now ranked as our most in-demand title on the US digital originals chart – previously occupied by the un-cancelled Lucifer. 

Since its release the new teaser trailer for season three has already been viewed more than 29 million times, while the upcoming season has inspired everything from the already mentioned video game to clothing and accessories, soft drinks, and new collections at LEGO and Target. Audience demand for Stranger Things has grown 77.1% week-on-week on the back of the trailer release.

Doom Patrol‘s season 1 finale wraps up its freshman season doing what it does best – combining absurdist humor, high-concept superhero storytelling, and poignant character drama into one immensely strange and satisfying concoction. Demand for the DC Universe breakout hit has increased 17.3% compared to last week. Meanwhile, DC Universe’s first original series Titans, which introduced viewers to the weird array of “special” individuals living under one roof, has also gained in demand (+6.8%).

The seventh and final season of Orange Is The New Black will premiere on Netflix on July 26th, as announced by the streamer last Tuesday. Created by Jenji Kohan, the series has received four Emmys across 19 nominations since its premiere in 2013. This week Orange is the New Black has slightly more demand compared to Black Mirror, which also offered a first look at some of the new episodes coming in June.

While everyone is still trying to process the final season of HBO’s Game of Thrones, and the finale, which has left fans with questions, we have now seen audience demand dropping by 17.0% week-on-week. This Sunday viewers were able to revisit the series with a two-hour behind-the-scenes documentary showing the making of the final season. Fans will have no doubt appreciated seeing how the series all came together – even if many of them felt let down by the fruits of that labor.

The other major series-ender that has had a long reign was CBS’s The Big Bang Theory finale with a daily demand of 59 million, earning it a fifth-placed spot in the overall chart. In general, demand will wind down after a finale – even Game of Thrones is not immune to this and neither will Big Bang Theory be.

With the final season of Spongebob Squarepants currently winding down, the influx of various collaborations and collectibles has flourished. The children’s series, now in its 20th year, has not moved in rankings compared to the prior week – it remains in fourth position.

After 16 seasons on The Voice, popular entertainer Adam Levine will not be returning to a coach’s chair when the NBC singing competition series begins its 17th edition in the fall; the series has achieved an increase in demand of 29.1% compared to the previous week. Mr. Levine has been a coach on the show since its inception in April 2011. NBC’s unscripted franchise has had numerous changes in coaches around popular acts over its long run. Whilst The Voice has seen its demand ebb in recent weeks, it has remained in the top 10 overall chart.

Meanwhile, a new American Idol was crowned Sunday night, with performances from past winners. The 17th season American Idol finale drew over 53 million in daily demand, comparable to last year, with a daily demand rating of 42.1 million – an 26.7% increase year-on-year.

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