Image: Narcos: Mexico, Netflix
Parrot Analytics’ audience demand measurement is based on global television demand data, also able to measure SVOD, OTT and linear television audience demand. Our demand measurement platform system uses a wealth of global data source inputs every day, resulting in the industry-leading cross-platform global TV demand measurement rating that we refer to as Demand Expressions.
In this article, we investigate which SVOD-first television series, as well as linear TV series, are currently the most in-demand in the US domestic market. As always, Parrot Analytics’ demand data powers these charts.
The announcement from Netflix that Chilling Adventures Of Sabrina will be airing a Christmas special on December 14th was enough to propel the spooky drama into the No. 1 position again on the digital originals chart for the week ended November 17th. This cements Sabrina‘s three-week hold on the top chart position as shown by Parrot Analytics data.
Meanwhile, Marvel’s Daredevil finished the week as the second most in-demand digital original series. Marvel’s Daredevil, which is set in the Marvel Cinematic Universe (MCU), sharing continuity with the films and other television series of the franchise, saw its Demand Expressions rise by about 3% during the week, to 36.4 million.
Elsewhere on the chart, Narcos ranks as the sixth most in-demand Digital Original series in the US after that show’s new season released on November 16th. The reset Narcos: Mexico jumps back in time to 1980s Mexico to show the origins of the Mexican drug war, a shift from the show’s previous focus on the Colombian cartels. Audiences were clearly eager to get a look at Narco‘s new setting and characters as the show gained 38% more demand compared to last week.
Rounding out the top ten, Amazon Prime Video’s Homecoming is the only half-hour drama series on the chart, with 18.6 million daily average Demand Expressions (DEX). It was followed by Netflix’s 13 Reasons Why – which reappeared in the chart this week – as it resumes production for season three.
In the overall chart that includes digital originals, broadcast, cable and all other titles, a big week-to-week gain was posted by HBO’s Game of Thrones; demand for the fantasy epic grew by 79.7% after HBO announced that the season eight is scheduled to premiere in April 2019. However, the overall most in-demand series in the USA is once again AMC’s The Walking Dead, which averaged 96.2 million Demand Expressions this week.
For scripted shows currently airing their Winter 2018 episodes there were mixed results. While the BBC’s Doctor Who (ranked 9th), CW’s The Flash (7th) and CBS’s The Big Bang Theory (shot up to 8th from 19th the previous week, thanks to an 24.8% increase in Demand Expressions) all rose in both demand and chart placement, CW’s Riverdale actually slightly fell in demand compared to last week, although it remains on the chart as the US’s sixth most in-demand title.
Lastly, the season 8 finale for FX’s American Horror Story enjoyed a 15.3% gain in demand compared to last week, concluding the series with more than 66.7 million Demand Expressions, enough for a fourth-place finish.
