Most wanted TV: The United States in-demand top 10 (04 – 10 November, 2018)

12 November, 2018

Image: Homecoming, Amazon Prime Video

The most wanted TV series in the week ending November 10th is AMC’s The Walking Dead with roughly 105.5 million average daily Demand Expressions in the overall chart for last week. No other title – either offered as a digital original from an SVOD service or airing on linear broadcast – has come close to the peak demand generated by The Walking Dead this year.

Demand for Chilling Adventures Of Sabrina has decreased by over 11% compared to last week while demand for the hit show, Stranger Things, has actually increased slightly (3%), indicating that Chilling Adventures Of Sabrina will most likely never generate as much demand as Stranger Things – even though the latter has not released any new episodes for over a year.

The other hit title from October, The Haunting Of Hill House has been bumped down to No. 5 (from #4) this week as a result of House of Cards increasing by 56% week-on-week after the troubled sixth and final season aired on November 2nd.

Amazon Prime Video’s Homecoming surged in demand (ranked at No. 7; +45%) in anticipation of its first season, airing on November 2nd. The drama marks Julia Roberts’ television series debut; the series is based on a podcast of the same name.

As previously mentioned, demand for The Walking Dead increased significantly compared to last week (+48%) suggesting the show is still driving demand even with its cast changes. The latter half of the season will air in early 2019. Also on the overall chart, demand for Saturday Night Live rose 47%, remaining topical. Grey’s Anatomy also increased in demand compared to the prior week (18%) while last week’s seventh-ranked title, Doctor Who, has fallen out of the top ten entirely.

The data in this article are based on Demand Expressions (DEX). DEX is the globally standardized TV measurement metric developed by Parrot Analytics, which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.


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