Image: House of Cards, Netflix
Parrot Analytics’ demand measurement system uses the globally standardized Demand Expressions (DEX) measurement unit to quantify the level of audience demand for TV content across all platforms, in 100+ countries around the world.
In this weekly report, which focuses on the U.S. domestic market for the week ending November 3rd, we have observed that Netflix continues to dominate the top digital originals with nine entries, Amazon Prime Video making an appearance in 9th position with its newest season of The Man in the High Castle. According to our DEX TV data, the historical drama has roughly 20 million average daily Demand Expressions.
The launch of Netflix’s Chilling Adventures Of Sabrina on October 26th has propelled the horror drama series to jump from No. 4 to No. 1 on the digital original series chart, an increase of 111%.
The rest of the chart is mostly unchanged from last week, with Castlevania increasing by 126% compared to the previous week and House of Cards up 53%, also reappearing in the chart. Demand for both titles has increased, with audiences consuming the latest season, released October 26 for Castlevania and November 2 for House of Cards. Audience demand for the two most recent series — Making a Murderer and Big Mouth — was relatively steady leading to no change in ranking for either show.
The Walking Dead is still the most in-demand series as the countdown to Andrew Lincoln’s last episode as Rick Grimes begins on November 4th. Also on the overall TV series list, due to Chilling Adventures Of Sabrina’s first season demand doubling, the show is ranking in a respectable second place overall. Meanwhile, demand for Brooklyn Nine-Nine has increased slightly, likely due to the release of a teaser trailer for the upcoming sixth season.
The data in this article are based on Demand Expressions (DEX). DEX is the globally standardized TV measurement metric developed by Parrot Analytics, which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.