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Presented below is the section for Austria from The Global Television Demand Report. Enjoy!

Austria genre and subgenre preferences for series

• Austrians gave the largest share of demand to children’s content in this report. 13.6% of demand for shows in Q2 2023 was for a children’s series.
• With a 14.4% share of demand, animation reached its second largest share of demand in Austria of all markets in this report.
• Less than a third of demand for shows in Austria was for drama series (32.3%). This was the second lowest share of demand for drama in this report.

• The pre-school age subgenre ranked higher in Austria than in any other market in this report as the fourth most in-demand subgenre in Q2 2023.
• School-age content also reached its highest rank in Austria (in addition to three other markets in this report) where it ranked as the third most in-demand subgenre, underscoring the demand for children’s content here.
• Both Japanese anime and animated sitcom ranked in the ten most in-demand subgenres in Austria for the quarter, showing that high demand for animated content in this market spans a range of subgenres.

Austria originals share of demand and demand distribution

• Several Turkish series broke through with audiences in Austria this quarter. In particular, shows from the Turkish channel Show TV were successful and accounted for nearly 2% of demand for all shows in Austria.
• Nickelodeon shows resonated in Austria where they drove 2.4% of demand for all series. This was the largest share of demand for the platform in this report, which it also reached in its home market, the U.S.
• ABC series like The Rookie succeeded in Austria and helped the platform make up 3.5% of demand for all series in Q2, the largest share of demand for ABC content in this report outside of the U.S.

• The long-running German children’s series, Die Sendung mit der Maus topped the ranking as the most in-demand show in Austria in Q2 2023 with 12.2 times the average series
  demand.
• One Love (Kızılcık Şerbeti), a Turkish series from Show TV, found success in Austria where it ranked as the tenth most in-demand show for the quarter. Austria was the only market in this report where this series ranked in the top 100 most in-demand shows.
• Auf Streife, was the most in-demand show in Austria from the German channel Sat.1. The scripted reality police series had 6 times the average series demand and ranked as the 21st most in-demand show overall in Austria this quarter.

Top series in Austria

Here are the top 20 most in-demand series in Q2 2023 in Austria across all platforms:

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