Welcome to the era of empirical measurement

TV360 Platform

TV 360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

TV360 Platform
Global Perspective icon

Gain a global perspective

With Parrot Analytics' cross-platform TV measurement, you can compare content demand across countries and gain valuable insights into the popularity of individual titles and overall content trends in over 100 countries. Understand demand for all content regardless of what platform a title is airing on, whether linear, cable, SVOD, TVOD or AVOD.

TV360 Platform - Global Perspective
Compare icon

Compare multiple formats

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from.

TV360 Platform - Compare
React icon

React to audiences quickly

Adjust marketing and programming with cross-platform data; our demand-based television measurement system tracks the popularity of titles in all countries, in real time. With demand data at your fingertips you can now truly understand how popular a title is on any given day.

TV360 Platform - React
Contextualize icon

Contextualize competitor moves

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from.

TV360 Platform - Contextualize
Sales icon

Prioritize sales and marketing effort

Gain an immediate understanding of market rank for individual titles and franchise brands to help you prioritize marketing and partnership efforts. Brand rank can be established for any time period such as the most recent daily data and all the way back to early 2015.

TV360 Platform - Sales
Analytics icon

Learn from the past

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from.

TV360 Platform - Analytics
Portfolio icon

Leverage advanced portfolio grouping

Maximise insights with our advanced portfolio feature: Create a grouping of titles based on genre, sub genre, original network, release type, country of origin or even mood which can then be plotted using time series. Any portfolio can be compared with any other portfolio.

TV360 Platform - Portfolio
Inputs icon

Go to the signal source

Gain the ability to track the objective performance of content across all source channels. Parrot Analytics’ raw signal analysis enables decision making supported by empirical raw data inputs from peer-to-peer downloads/streams, Wikipedia views, YouTube views and many more global data sources.

TV360 Platform - Inputs
Content icon

Make content decisions based on knowledge, not guesswork

With TV360 you gain immediate access to Parrot Analytics’ TV industry expertise. Find out what the latest format, genre, country and regional trends are, and learn something new from our comprehensive industry “deep dives”. Each week your TV360 industry library is updated with new whitepapers, reports and expert analysis.

TV360 Platform - Content

TV 360: The global attention measurement platform

Unlocking the Magic of Content

Get started with TV360 Monitor today or reach out to our partnerships team to discover which of our more advanced product tiers are most suitable for your business needs.

Subscribe to the industry’s most comprehensive analysis platform.

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 25 markets and gain access to exclusive reports and analyses.

$59
USD per month
Pay yearly (Save 40%)
Monitor

Access the signals that power the global demand for TV content.

Get access to the global signals powering the demand for television content including raw signals for social video interactions, research, free streaming/downloads and social media platform activity.

Signals

Understand country-specific, cross-platform TV content demand.

Quantify the global attention economy with TV demand data, the industry’s only globally standardized TV metric for 100+ markets. Make data-driven decisions, across the entire content value chain.

Demand

Gain invaluable context by leveraging the industry’s most advanced analysis frameworks.

Leverage advanced TV metrics to gain invaluable context for better decision-making. Discover micro qualities of TV shows and apply macro attention economics to drive higher ROI decisions.

Context

Partner with us to make content decisions based on knowledge.

Programming & Acquisitions

Programming & Acquisitions

Talent Demand

Talent Demand

Concept Testing & Development

Concept Testing & Development

Sales & Distribution

Sales & Distribution

Audience Activation

Audience Activation

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