Welcome to the era of empirical measurement

TV360 Enterprise

The TV360 platform quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

TV360 Platform
Global Perspective icon

Gain a global perspective

With Parrot Analytics' cross-platform TV measurement, you can compare content demand across countries and gain valuable insights into the popularity of individual titles and overall content trends in over 100 countries. Understand demand for all content regardless of what platform a title is airing on, whether linear, cable, SVOD, TVOD or AVOD. This feature is available in TV360 Enterprise.

TV360 Platform - Global Perspective
Compare icon

Compare multiple formats

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from. This feature is available in TV360 Enterprise.

TV360 Platform - Compare
React icon

React to audiences quickly

Adjust marketing and programming with cross-platform data; our demand-based television measurement system tracks the popularity of titles in all countries, in real time. With demand data at your fingertips you can now truly understand how popular a title is on any given day. This feature is available in TV360 Enterprise.

TV360 Platform - React
Contextualize icon

Contextualize competitor moves

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from. This feature is available in TV360 Enterprise.

TV360 Platform - Contextualize
Sales icon

Prioritize sales and marketing effort

Gain an immediate understanding of market rank for individual titles and franchise brands to help you prioritize marketing and partnership efforts. Brand rank can be established for any time period such as the most recent daily data and all the way back to early 2015. This feature is available in TV360 Enterprise.

TV360 Platform - Sales
Analytics icon

Learn from the past

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from. This feature is available in TV360 Enterprise.

TV360 Platform - Analytics
Portfolio icon

Leverage advanced portfolio grouping

Maximise insights with our advanced portfolio feature: Create a grouping of titles based on genre, sub genre, original network, release type, country of origin or even mood which can then be plotted using time series. Any portfolio can be compared with any other portfolio. This feature is available in TV360 Enterprise.

TV360 Platform - Portfolio
Content icon

Make content decisions based on knowledge, not guesswork

With TV360 you gain immediate access to Parrot Analytics’ TV industry expertise. Find out what the latest format, genre, country and regional trends are, and learn something new from our comprehensive industry “deep dives”. Each week your TV360 industry library is updated with new whitepapers, reports and expert analysis. This feature is available in TV360 Enterprise.

TV 360: The global attention measurement platform

Unlock the Magic of Content

Get started with TV360 Monitor right now or reach out to learn how our global TV industry consulting expertise will create value for your division.

TV360 Enterprise

Apply strategic decision-making for the entire content lifecycle

Unlock full enterprise platform access


Includes all the benefits of our TV360 Monitor plan, PLUS:

  • Group-based licensing.
  • Unlimited streaming platforms and linear TV channels.
  • All 100+ markets unlocked.
  • Title-specific demand data available from 2015 onwards.
  • Access to direct data interrogation (API).
  • See shifts in demand with a simple toggle to view daily, weekly and monthly averages.
  • Uncover where in the world a TV series is most wanted irrespective of whether the commercial rights for the territory have already been granted.
  • Compare the cross-platform demand for tens of thousands of TV shows and visualize their demand in any market, over time.
  • Get a truly global perspective of the demand for any TV show. Zoom in to see how its demand is evolving across markets.
  • Check out the content landscape in any market and filter shows by genre, original network, release type, mood, country of origin, release date as well as custom labels.
  • Analyze how a TV show’s demand compares to the demand benchmark, which is a measure of the average demand across all titles.
  • Compare multiple shows or seasons from any start dates, even if they initially launched months or even years apart (time shift).
  • Track the behavior of unlimited shows across multiple metrics over time.
  • Create custom groups of shows for effortless analysis.
  • Discover and share global TV demand trends with customized reporting dashboards.
  • Contextualize competitor moves and prioritize sales and marketing efforts.
  • Analyze the most recent TV premieres with the release date filter.
  • Set smarter benchmarks with the custom portfolio functionality.
  • Schedule workspace reports for snapshot versions of your analyses for distribution or future comparison.
  • Get organized, work faster and personalize your catalog using custom labels.
  • Contextualize market data on your terms with custom regions.
  • Discover a TV show’s overall peak domestic and international rank by genre and market.
  • Discover which TV shows attract fans that are highly active in a niche (fandom).
  • Discover which TV shows are successfully building demand over time (momentum).
  • Discover which TV shows perform well overseas compared to their domestic demand (travelability).
  • Discover which TV shows have the highest spin-off potential (franchisability).
  • Discover which TV shows are timeless (longevity).
  • Discover the TV shows that share the same audience (affinity).
  • Discover which TV shows have the highest fan activity (engagement).
  • Discover which TV shows generate the most interest (adoption).
  • Visualize insights for competitive analysis in a brand-new way (demand distribution).
  • Discover to what extent a TV show should be monetized with ads or a subscription payment (ideal monetization).

Answers to your toughest problems:

Enjoy a close working relationship with the Parrot Analytics partnership insights team to help your division create long-term commercial value.

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TV360 Monitor

Monitor TV content with industry trends analysis on a global scale

$99
USD per month
Pay monthly

The industry’s most comprehensive TV analytics platform covering 10,000+ TV shows.

  • Single user license (access for 1 person).
  • Selection of 100+ streaming platforms and linear TV channels.
  • Discover the global rank of every TV show and in each of the 38 markets.
  • Included markets: Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Kingdom and United States.

  • Top 20 shows for 100+ platforms.
  • Top 20 shows by genre including Drama, Comedy, Reality, Documentary, Action, Adventure, Animation, Children, Variety and Horror.
  • Show-specific metrics to help you benchmark performance, monitor competitors and unlock potential growth opportunities.
  • Discover which TV shows people are also watching for any given title (content affinity).
  • Find opportunities with content travelability and verify assumptions with demand distribution.
  • Top digital originals in each market.

  • Top shows by home market.
  • TV shows heating up by platform.
  • The latest TV industry news.
  • Industry insights and demand powered learnings.
  • Exclusive industry reports, market snapshots as well as deep dive analyses and commentary.
  • Evaluate TV series with context metric rankers: Staying power (longevity) and spin-off potential (franchisability).
  • Rank shows according to their demand drivers: Social media engagement, research activity, or free downloads and streams.
  • Data is available for the last day, the last 30 days and the last 60 days.
  • Flexible monthly and annual plans, cancel at any time.