Insights

AVOD TV measurement, broadcast & more: USA top 10 (27 May – 02 June, 2018)

Image:America’s Got Talent, NBC

Parrot Analytics’ SVOD TV measurement, AVOD TV measurement and broadcast TV measurement are based on Demand Expressions, the industry standard metric enabled by our demand measurement system, which captures the popularity of TV content across platforms and markets. In this article, we investigate which streaming TV series, as well as Pay TV, broadcast, and linear TV series, are currently the most in-demand in the American domestic market. As each week, our charts are powered by Parrot Analytics demand data.

This week, the top five ranking on the digital original charts is the same as that of the previous week, headlined by 13 Reasons Why and followed by Cobra Kai. Both series have experienced roughly a 15% week-on-week decrease in demand whilst keeping their ranking constant. The teen mystery series from Netflix recently won the 2018 Television Academy Honors award.

Elsewhere, season 3 of children’s series Dreamworks’ Trollhunters premiered on May 25, causing demand to increase by 87% compared to the prior week. The fantasy animation series from Netflix was previously ranked #30.

Overall audience demand for network broadcast series tended to gravitate towards lighter-entertainment series this week as we head into summer, reflected by our overall chart. Notably, America’s Got Talent (previously ranked #63) rose to become the sixth most in-demand series in the week ending June 2, a premium of around 2.2 million Demand Expressions over Westworld’s 35.3 million.

Finally, Rupaul’s Drag Race (ranked #9 with slightly more demand compared to NBC’s Saturday Night Live), the American reality show where drag queens compete for a USD$100,000 price, has been one of the more unlikely small screen hits this week with 33.2 million Demand Expressions. The reality series was previously ranked #18.

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