Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Brazil from The Global Television Demand Report. Enjoy!

Brazil genre and subgenre preferences

• Brazil was the most horror-loving market in this report, giving 7.3% of demand for all shows to the horror genre.
• The talk show format was notably successful in Brazil where it attracted a 3.8% share of demand for the year, which is a larger share of demand than in any other market in this report.
• Despite the popularity of several local reality shows like Big Brother Brasil, Brazilian audiences gave the smallest share of demand (9.6%) to the reality genre in 2023 of markets in this report.

• The performance subgenre was uniquely popular in Brazil where it accounted for 2.9% of demand in 2023, a higher share than in any other market in this report.
• Travel content failed to resonate with Brazilian audiences in 2023. Travel series made up 1.7% of all titles but only drove 0.3% of demand for shows in Brazil.
• Both the teen and suspense subgenres made up a larger share of demand in Brazil than in any othermarket in this report (2.2% and 1.5% respectively).

Brazil originals share of demand and demand distribution

• TV Globo series made up the largest share of demand in Brazil by original channel (11.2%) beating out even Netflix (7.9%).
• Original content from two other local channels ranked in the top ten by demand share in 2023. Record TV and SBT had a 4.2% and 3.2% share of demand respectively.
• Content from The CW fell out of favor with Brazilian audiences this year. The share of demand for original series from the CW was down to 2.2% from 2.7% last year.

• Despite the low share of demand for the reality genre in Brazil, the local version of the Big Brother franchise ranked as the 20th most in-demand show for the year with 19.2 times the average series demand.
• High demand for horror content in Brazil helped American Horror Story to rank higher in Brazil than in any other market in this report.
• The Brazilian telenovela, Terra E Paixão, premiered in May and reached 14.5 times the average series demand for the year.

Top series in Brazil

Here are the top 20 most in-demand series in 2023 across all platforms:

Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report.

For more information, check out the most up-to-date Brazil television industry overview.