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Presented below is the section for Brazil from The Global Television Demand Report. Enjoy!

Brazil genre and subgenre preferences for series

• Brazil was the most horror-loving market in this report. Horror series made up a 1.2% share of demand in Brazil this quarter, a larger share than any other market in this report.
• Bucking the trend across Latin American markets in this report, Brazilian audiences
  gave a greater share of demand to the documentary genre than global audiences (3.3% vs. 3.0%).
• The variety genre accounted for a 7.1% share of demand in Brazil this quarter, the genre’s second largest share of demand in this report.

• The news factual subgenre was the seventh most in-demand subgenre in Brazil this quarter, the highest rank for this subgenre in this report, reflecting high demand for factual content overall in Brazil.
• Half of the ten most in-demand subgenres in Brazil were drama subgenres spanning a wide range of content from soap operas to fantasy to sci-fi dramas.
• In Brazil, Japanese animation ranked as the most in-demand subgenre this quarter, only beating out soap opera by a narrow margin.

Brazil originals share of demand and demand distribution

• TV Globo series made up the largest share of demand in Brazil by original channel (11.9%) beating out even Netflix (7.1%). 
• Shows from Record TV, another local channel, also drove a significant amount of demand in Brazil in the past quarter, accounting for a 4.5% share of demand for all series.
• The CW was successful at catching audiences’ attention in Brazil where its shows made up 2.3% of demand for the quarter. Brazil was the only market in Latin America in this report where The CW ranked among the top 15 sources of original content for the quarter.

• Despite the low share of demand for the reality genre in Brazil, the local version of the Big Brother franchise ranked as the 17th most in-demand show for the quarter with 20.4 times the average series demand.
• American shows that have ended, like Supernatural and The Big Bang Theory, have high longevity in Brazil where they continue to be high in demand. These series ranked higher in Brazil than in any other market in this report as the 10th and 25th most in-demand show respectively.
• MasterChef Brasil was the most in-demand series from Rede Bandeirantes this quarter. The cooking competition had 19.2 times the demand of the average series.

Top series in Brazil

Here are the top 20 most in-demand series in Q2 2023 in Brazil across all platforms:

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