Insights

Canada SVOD Trends 2017

28 February, 2018

Parrot Analytics has recently taken an in-depth look at SVOD demand trends in Canada, including:

  • The top 20 digital streaming shows in Canada across all SVOD platforms in the country.
  • Which genres Canadian audiences prefer and how these preferences have changed over a period of 12 months.
  • The market share of the major OTT platforms Netflix, Amazon Video and Hulu in Canada.
  • How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.

We are pleased to reveal the following findings of our comprehensive study.

 

Top SVOD Platforms and Streaming Television Shows in Canada

While the most popular non-Netflix series in Canada was CBS All Access’ Star Trek: DiscoveryHulu’s breakout hit The Handmaid’s Tale ranked highest in this market as the tenth-most popular digital original series, likely because the author Margaret Atwood is from Canada.

Demand for Hulu grew over 2017 and had the highest peak demand of any of the non-Netflix SVOD platforms. This growth meant that it ended the year with about the same total demand as Amazon Video. CBS All Access became the most popular platform after the release of Star Trek: Discovery (Netflix excluded), but it was the fourth-most popular platform from the release of The Good Fight as well.

The most in-demand title on Crackle in Canada was Snatch which came out in March 2017, followed by StartUp, which was released in 2016.

 

Top TV Series Genres in Canada

The total demand for drama series grew over the course of 2017 while demand for comedy remained about the same. Science fiction overtook comedy as the second-most popular genre with the release of Stranger Things and Star Trek: Discovery in October.

 

Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Canada Television Report – SVOD Demand and Audience Preferences

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