Canada Television Audience Trends 2017

28 February, 2018

Parrot Analytics has recently taken an in-depth look at television audience trends in Canada, including:

  • How new TV shows are discovered online by television audiences in Canada broken down by age and gender.
  • How new TV series are discovered offline by television audiences in Canada broken down by age and gender.
  • How audience engagement drives demand for digital streaming television series in Canada.

We are pleased to reveal the following findings of our comprehensive study.


How TV audiences discover new television shows to watch in Canada

Word of mouth, via social media, is the most common method of discovering content online. Of people who use these methods, over 20% are aged 18 to 24. 

Recommendations from online viewing platforms such as Netflix are the second-most common method, with 28% of people using it to find new shows to watch.

For offline content discovery, the study found that over half of people in Canada use word-of-mouth recommendations from friends and family to discover new content to watch. Cinema advertisements are most commonly used among young people aged 18 to 24 to find new shows.

For more information, check out the most up-to-date Canada television industry overview.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription