Parrot Analytics has recently taken an in-depth look at television audience trends in Canada, including:
- How new TV shows are discovered online by television audiences in Canada broken down by age and gender.
- How new TV series are discovered offline by television audiences in Canada broken down by age and gender.
- How audience engagement drives demand for digital streaming television series in Canada.
We are pleased to reveal the following findings of our comprehensive study.
How TV audiences discover new television shows to watch in Canada
Word of mouth, via social media, is the most common method of discovering content online. Of people who use these methods, over 20% are aged 18 to 24.
Recommendations from online viewing platforms such as Netflix are the second-most common method, with 28% of people using it to find new shows to watch.
For offline content discovery, the study found that over half of people in Canada use word-of-mouth recommendations from friends and family to discover new content to watch. Cinema advertisements are most commonly used among young people aged 18 to 24 to find new shows.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Canada TV Report – OTT Market Share and Audience Preferences.