Insights

Colombia television and streaming market share analysis Q1 2024: Netflix, Max, Prime Video, Disney+, Paramount+, PlutoTV, AppleTV+ and Vix

19 June, 2024

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Presented below is the section for Colombia from The LATAM Quarterly Television Demand Report. Enjoy!

Colombia share of demand for platform

  • Colombia is still the country where Netflix has the highest demand share considering the Latin American markets analyzed.
  • Differently from the previous quarter, Max surpassed Prime Video's demand share in the market.
  • As happened in Chile, Disney+ surpassed Star+ demand share in Colombia, a trend that didn't happen considering the Latin American average.
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The most in-demand titles that premiere/had new season in Q1 2024

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  • Colombia stands out by having the local reality shows La Casa de Los Famosos and the Netflix biographical drama series Griselda, based on the Colombian drug lord, in the Top 3 shows with the highest demand.
  • Although the top 3 movies in the market are the same compared to the Latin American average, they were less competitive, generating a lower demand rate.

Top series in Colombia

Here are the top 15 most in-demand series in Q1 2024 in Colombia across all platforms:

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