Insights

Colombia television and streaming market share analysis Q2 2023: RCN Television, Caracol TV, Netflix, Las Estrellas and Disney

22 September, 2023

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Colombia from The Global Television Demand Report. Enjoy!

Colombia genre and subgenre preferences for series

  • Colombian audiences gave the lowest share of demand to the comedy genre in this report. Only 9.3% of demand for shows in Colombia was for a comedy series, well below the global share of demand for comedy – 13.5%. 
  • Children’s content stands out as particularly successful in Colombia. The genre accounted for 13.0% of demand for shows in Colombia this quarter, the genre’s second highest share of demand in this report.
  • Colombia had the lowest share of demand for action/adventure content in this report. Only 3.1% of demand for series in Colombia was for the action/adventure genre, which is less than half of the global share of demand for this genre (6.5%).
CO-1.png
  • More than any other market we covered in this report, Colombian audiences had very high demand for soap operas. The subgenre ranked as the most in-demand subgenre for the quarter by a wide margin.
  • Three subgenres of children’s content ranked in the ten most in-demand subgenres in Colombia for the quarter – School-age, pre-school age, and cartoon.
  • Competition reality is a particular type of reality content that has high demand in Colombia. This subgenre achieved its highest rank as the fourth most in-demand subgenre in both Colombia and Thailand in this report.
CO-2.png

Colombia originals share of demand and demand distribution

  • Content from RCN Television was notably successful in its home market. Nearly 12% of demand for series in Colombia this quarter was for an RCN Television series. 
  • Another local channel, Caracol Television, had the second largest share of demand for its original series in Q2 (9.5%). Together with RCN Television, these two channels made up over 20% of demand for shows in Colombia this quarter.
  • Las Estrellas was also an important source of in-demand content in Colombia, accounting for 5.6% of demand for series in Q2, a slightly smaller share of demand than the demand for all Netflix originals in Colombia in Q2 (5.9%).
CO-3.png
  • Ana de Nadie, a new telenovela from Canal RCN premiered in March and had 11.9 times the average series demand in Q2 2023 in Colombia.
  • More than 15 years after the finale of the original Celebrity Island, RCN brought back the show this year as Survivor, La Isla De Los Famosos. The show had 6.7 times the average series demand in Q2 2023.
  • Amazon Prime Video has also found success in Colombia with a new original reality series, Calle y Poché: No Labels, which had 6.5 times the average series demand this quarter.
CO-4.png

Top series in Colombia

Here are the top 20 most in-demand series in Q2 2023 in Colombia across all platforms:

CO-5.png

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription