France SVOD Trends 2017

Parrot Analytics has recently taken an in-depth look at SVOD demand trends in France, including:

  • The top 20 digital streaming shows in France across all SVOD platforms in the country.
  • Which genres French audiences prefer and how these preferences have changed over a period of 12 months.
  • The market share of the major OTT platforms Netflix, Amazon Video and Hulu in France.
  • How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.

We are pleased to reveal the following findings of our comprehensive study.

 

Top SVOD Platforms and Streaming Television Shows in France

Two science fiction titles — Stranger Things and Black Mirror — were the most popular digital original series in France with 50% more demand than the next-most popular title, 13 Reasons Why. Older favorite Orange is the New Black ranked fifth while the most popular non-Netflix title, CBS All Access’ Star Trek: Discovery, ranked ninth.

Netflix accounted for 86% of total demand from digital original series, followed by Amazon at 6%. Demand for Amazon titles decreased over the course of 2017 while demand for Hulu  increased. CBS All Access was the second-most in-demand platform behind Netflix in September and October due to the release of Star Trek: Discovery.

Crackle’s Snatch was among the top 30 digital original series in France despite the platform not being available there.

 

Top TV Series Genres in France

Drama was the most popular genre for digital original series for most of 2017. Comedy-dramas and science fiction had similar demand for the first half of the year, but science fiction increased to be about as popular as dramas after Stranger Things and Black Mirror was released.

 

Please download the full 65 page report here, which also includes data and analysis for 9 other countries: France Television Report – SVOD Demand and Audience Preferences

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