Parrot Analytics has recently taken an in-depth look at television audience trends in France, including:
- How new TV shows are discovered online by television audiences in France broken down by age and gender.
- How new TV series are discovered offline by television audiences in France broken down by age and gender.
- How audience engagement drives demand for digital streaming television series in France.
We are pleased to reveal the following findings of our comprehensive study.
How TV audiences discover new television shows to watch in France
Word of mouth is the most common method of discovery online, with 38% of people using recommendations from social media.
Peer-to-peer networks are only used by about 4% to find content; of them, about 70% are male and over 40% are aged 18 to 34.
For offline content discovery, the study found that about 30% of people in France use word of mouth or television listings/guides to discover new content, followed by television commercials at 23%. Of the people who used outdoor advertisements to find new shows, over 80% of them are women and 40% are aged 55+.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: France TV Report – OTT Market Share and Audience Preferences.