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Germany television and streaming market share analysis 2023: Netflix, CBS, NBC, HBO and BBC

5 April, 2024

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Presented below is the section for Germany from The Global Television Demand Report. Enjoy!

Germany genre and subgenre preferences

  • Germany was one of three markets in this report where the action genre made up a larger than 30% share of demand in 2023.
  • The 41.1% share of demand for comedy in Germany was above the global share of demand for comedy in 2023 – 40.2%.
  • Biographical content has struggled to catch on in Germany where it only accounts for a 2.0% share of demand for all series. This is the smallest share of demand for this genre in this report and below the global share of demand for biographical content (2.5%).
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  • Paranormal content punches above its weight in Germany where it accounted for 3.4% of demand in 2023. This is well above the 1.0% share of titles that the paranormal subgenre makes up.
  • Pre-school age children’s content made up 2.2% of demand for all series in Germany in 2023. This is the lowest share of demand for this subgenre of markets in this report.
  • Germany was the only market in this report where the late-night talk show genre accounted for more than 1% of demand in 2023. 1.2% of demand for shows was for a late-night talk show indicating particular interest in this genre in Germany.
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Germany originals share of demand and demand distribution

  • CBS content made up a larger share of demand for shows in Germany than it did globally (5.7% compared to 4.4%). This is an improvement for CBS original content, which made up a 5.3% share of demand in 2022.
  • Germany was one of the top three markets in this report in terms of demand for BBC content. Series from BBC made up 4.3% of demand for all series in this market, behind only Australia and the UK.
  • Content from The CW resonated with audiences in Germany this year. These shows accounted for 2.7% of demand, a larger share than in any other market in this report.
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  • Netflix’s The Witcher ranked higher in Germany than in any other market in this report. The show had 17.1 times the average series demand for the year.
  • Riverdale concluded its seven-season run in August. With 12.1 times the average series demand for the year, the show ranked higher in Germany than in any other market in this report and is an example of popular content from The CW in this market driving high demand for the channel.
  • The Voice of Germany was the most in-demand reality series in Germany in 2023. The show is the local version of the global The Voice franchise which has spawned numerous successful adaptations in countries around the world.
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Top series in Germany

Here are the top 20 most in-demand series in 2023 in Germany across all platforms:

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For more information, check out the most up-to-date Germany television industry overview.



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