Insights

Hulu Measurement for the US Top 10 TV Shows & More (22 – 28 October, 2017)

30 October, 2017

Star Trek: Discovery remained a fixture on the digital original series chart, with 39% more demand than Stranger Things. However, the newly launched episodes of Stranger Things pushed Netflix to dominate the digital originals chart with eight entries (with zero Amazon titles remaining on the chart). Meanwhile, Netflix had two new titles, Mindhunter and Big Mouth, in the top five with steady demand that was enough to make these the third and fourth-most in-demand series this week, respectively. However, both titles decreased in demand by roughly 10% compared to last week. GLOW remained in the top five, but demand fell by 31% compared to last week.

Hit titles from last quarter Castlevania and as per our Hulu measurement capabilities, The Handmaid’s Tale, had a slight slide in terms of demand, indicating that they will likely remain among the top digital originals, but demand will increase again when new episodes start. In the bottom two, Narcos and comedy Haters Back Off, rounded out the chart.

Among the top overall titles in the United States, CBS All Access’s Star Trek: Discovery had slightly more demand than AMC’s The Walking Dead, despite its eighth season being currently broadcast. Demand for the zombie series increased by 25%, which indicates audience anticipation for the new season. In contrast, demand for Preacher shrank by 33% as audience eagerness cools down for the recently announced new season. Mindhunter and Stranger Things also made an appearance on the overall chart. This week, the crime thriller series had 1.2 times more demand compared to Adult Swim’s Rick and Morty. Likewise, The Big Bang Theory, American Horror Story, and The Orville all had less than a 10% week-on-week increase in demand.


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