Meet with Parrot Analytics at NATPE, Realscreen Summit and Prime Time

21 December, 2017

Parrot Analytics has a full slate of keynotes and panel discussions planned for 2018. Please reach out to us to schedule a meeting over the course of the event, we would love to discuss your plans for 2018:

In case you have missed some of our presentations from 2017, here a quick recap:

RECAP: Variety Entertainment & Technology Summit: The Science of Popularity

Watch Parrot Analytics’ CEO Wared Seger present on the Science of Popularity at Variety’s Entertainment and Technology Summit. Parrot Analytics has developed the industry’s first and only global demand measurement system, able to quantify the popularity of any TV series across all devices and platforms, anywhere in the world.

RECAP: Variety Generation XYZ Panel – Building TV for All

Parrot Analytics’ Regional Director Courtney Williams moderated the “Generation XYZ: Building TV for All” panel alongside Debra Birnbaum, Executive Editor for Variety.

TV chiefs are quickly innovating their programming experiences – making sure they have vibrant social media tie-ins to connect with younger viewers, while also investing increasingly on premium programming to win over everyone. Advertising is being reinvented – smaller commercial loads, more subtle brand content integrations – to limit disruption and keep viewers glued to the show.

Networks are distributing across legacy pay TV systems, while also on the newer OTT channel bundles to make sure everyone’s viewing behaviors are represented. Sports programming and its must-see live nature is becoming a bigger priority across platforms. Top TV networks, programming distributors, advertisers/marketers and their partners talk about the best way to connect with all of their audiences.

On the panel Variety welcomed Susanne Daniels, Global Head of Content for YouTube, Kevin Reilly, President TNT & TBS, Craig Erwich, SVP and Head of Content for Hulu, Jason Kassin, co-founder and CEO of FilmTrack and Jeff Wachtel, President and Chief Content Officer, NBCUniversal Cable Entertainment.

RECAP: MIPCOM – Defining a Hit, New Metrics for Success

Wared Seger was joined by Frédéric Vaulpré, Vice-President, Eurodata TV Worldwide and Hema Patel who leads New Zealand’s fastest-growing on-demand service provider, Lightbox. The panel was moderated by Jesse Whittock, Editor, TBI.

This interactive session covered the following pertinent industry issues: Measuring success amidst streaming, binge-viewing and multiple screens is a challenge: Streaming giants refuse to release viewership data. Content is diffused on every channel and digital platform. Viewers can decide when, and where, to watch their favorite content. In this volatile space, what are the gold standards for gauging the success or failure of shows?

RECAP: Television Leaders Summit – Gauging Audience Demand for Content Across Linear, OTT and Mobile

Watch Parrot Analytics’ European Regional Director Courtney Williams take part in a panel titled Gauging Audience Demand for Content Across Linear, OTT and Mobile at the Television Leaders Summit 2017 in Paris.

This high-level, interactive session covered the following pertinent industry issues: With the continued proliferation of video apps, services and outlets, and fast-growing trends like binge viewing, there is a pronounced transformation occurring in both audience behavior and the way we measure audience demand for content. How content is discovered, personalized, and monetized will continue to be one of the most crucial business challenges and opportunities to explore in the OTT and on demand era.

RECAP: Variety INNOVATE – Advancing the Science of Popularity Measurement

This thought-provoking forum examined the impact that AI, VR and Analytics have on the future of entertainment and media. Leaders gathered at Innovate to explore how these trends are advancing marketing, storytelling creation, content curation, audience engagement, measurement and more.

By exploring the relationship between content and consumer, and the definition of TV content popularity measurement itself, Wared Seger took his audience through an in-depth content measurement journey including:

  • The enablement of global demand for content measurement.
  • Weighted audience activity and consumption measurement.
  • The US domestic demand for the some of the top genres and titles.
  • Linear vs SVOD post-premiere demand.
  • Per capita adjusted demand across countries.
  • The global demand for Stranger ThingsThe Walking Dead and Star Trek: Discovery.
  • Globalization case studies for SkamVeni Vidi Vici and Valea Muta.
  • Understanding show, brand and network-specific audience affinities that fans exhibit.
  • Consumption behavior that is classified and standardized and country-specific.
  • Consumer-content mapping across actors, titles and consumption mediums.
  • The important difference between engagement (attraction/retention) and awareness (mass-market) by taking the example of an SVOD platform.

See you in 2018!

We are looking forward to connecting with you in 2018 at one of the many events where we will be speaking, or participating in a panel. Please reach out to us to schedule a meeting at the event; we are looking forward to hearing what your focus is for 2018.

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