Insights

Mexico SVOD Trends 2017

Parrot Analytics has recently taken an in-depth look at SVOD demand trends in Mexico, including:

  • The top 20 digital streaming shows in Mexico across all SVOD platforms in the country.
  • Which genres Mexican audiences prefer and how these preferences have changed over a period of 12 months.
  • The market share of the major OTT platforms Netflix, Amazon Video and Hulu in Mexico.
  • How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.

We are pleased to reveal the following findings of our comprehensive study.

 

Top SVOD Platforms and Streaming Television Shows in Mexico

Netflix’s Stranger Things was the most popular digital original series in Mexico, but the Spanish-language Club de Cuervos only had 5% less demand than the global hit. Other Spanish titles Las Chicas del Cable, Narcos, and Ingobernable also ranked within the top 20 digital original series, highlighting the importance of local language content in markets.

As the platform with the most titles, and most Spanish-language titles, Netflix dominates the market with 87% of total demand share. The demand from Amazon decreased over the year while the popularity of Hulu increased, and CBS All Access’ hit title Star Trek: Discovery lifted the platform’s demand in quarter 4.

The Swedish title Veni Vidi Vici ranked highly in Mexico as it did in Spain; Spanish speakers responded to this series more strongly than English speakers.

 

Top TV Series Genres in Mexico

Demand for dramas peaked in the middle of the year, but declined slightly, while demand for comedy-dramas (led by Club de Cuervos’ third season) and science fiction (led by Stranger Things’ second season) increased towards the end of the year.

 

Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Mexico Television Report – SVOD Demand and Audience Preferences

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