Insights

Mexico television and streaming market share analysis Q1 2024: Netflix, Max, Prime Video, Disney+, Paramount+, PlutoTV, AppleTV+ and Vix

19 June, 2024

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Mexico from The LATAM Quarterly Television Demand Report. Enjoy!

Mexico share of demand for platform

  • Vix generated its highest demand share in Mexico, surpassing Paramount+, Pluto TV and Apple TV+ rates.
  • Although Paramount+ has a lower demand share than Vix, which didn't happen in the other markets of the region, its rate in Mexico is the highest across the Latin American countries analyzed.
mex1.png

The most in-demand titles that premiere/had new season in Q1 2024

mex2.png
  • Considering Latin American countries, Mexico was the market where Hazbin Hotel had its highest demand. Globally, the country became the seventh-largest market for the series.
  • Godzilla x Kong was also a highlight in the market, the movie generated its highest demand in Mexico considering the Latin American region. Additionally, the movie had Mexico as the market with the second-highest demand across the world, only behind the United States.

Top series in Mexico

Here are the top 15 most in-demand series in Q1 2024 in Mexico across all platforms:

mex3.png

Please subscribe to DEMAND360LITE to access the latest version of The Global Television Demand Report.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription