Parrot Analytics has recently taken an in-depth look at television audience trends in Mexico, including:
- How new TV shows are discovered online by television audiences in Mexico broken down by age and gender.
- How new TV series are discovered offline by television audiences in Mexico broken down by age and gender.
- How audience engagement drives demand for digital streaming television series in Mexico.
We are pleased to reveal the following findings of our comprehensive study.
How TV audiences discover new television shows to watch in Mexico
For online content discovery, the study found people in Mexico are most likely to discover new shows from recommendations on their viewing platform such as Netflix. Word of mouth, via social media, and online browsing are both used by about 26% of people.
Of the 4% of people who use peer-to-peer networks to find new content, nearly 80% are men and nearly 40% are between ages 18 and 24.
Offline, about a third of people in Mexico discover new content from television commercials, while about 30% of people use word of mouth. Of the 14% of people who used television listings, 40% of them are between 18 and 24, and of the 11% who find shows from cinema advertisements, 60% are men and 40% are between 25 and 34.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Mexico TV Report – OTT Market Share and Audience Preferences.