Image: Gomorrah, Sky Italia
With MIPCOM kicking off today, we here at Parrot Analytics thought it would be interesting to see what the most popular shows are right now in some of the major MIPCOM buyers markets. We can find this out by looking at the Average Demand Expressions™ for each market for both Digital Original Shows and Overall Shows for the month of September.
As one of the biggest markets in Europe and as the host of MIPCOM, what better place to start with than France?
Starting with the Digital Originals, according to our television SVOD ratings approach based on Demand Expressions, the top show in France in September (like many other countries like Germany) was Netflix’s surprise hit the 1980s-set sci-fi/horror Stranger Things. In second place is crime drama Narcos; another Netflix show. In fact, the entire Digital Originals Top Ten is comprised of Netflix shows, proving the dominance of its original programmes.
Moving on to the Overall list, the undisputed most popular show in France is the HBO juggernaut Game Of Thrones with a massive 53% more demand than the number 2 show. The second place Overall show will also be familiar to audiences around the world: global phenomenon Fear The Walking Dead. Our SVOD ratings methodology also reveals that French appetite for zombie shows doesn’t end there as sister show The Walking Dead is ranked at number 5. These incredibly popular shows, of course, feature on top in many of MIPCOM’s key buyers markets, but nowhere else do they place as highly as they do in France.
The rest of the Overall Top Ten contains shows that are also widely watched around the world; thriller Mr Robot, horror show American Horror Story and drama Pretty Little Liars all feature. Still, France does not just stick to what’s globally popular. As well as Bojack Horseman being the only animated show on its top 10 lists, the Sci-Fi drama Sense8 also uniquely appears in the French Digital Original Top Ten while in the Overall Top Tens, Italian-set crime drama Gomorrah also only shows up in France’s list—perhaps French audiences are also interested in content from neighboring markets.
Content buyers can use this type of analysis on audience demand to acquire the type of content that will be most popular in their market, while content sellers can target their content towards trends in that market. Though many markets share common trends, the differences can reveal new opportunities that both parties can use to make data-driven decisions.
Stay tuned as we cover the most in-demand content in other global territories this week in our special MIPCOM reports!