Insights

Non-linear Audience Measurement & More: US Top 10 (February 19–25, 2017)

27 February, 2017

Non-linear audience measurement is now possible thanks to Parrot Analytics’ global TV demand measurement system. Not only can the demand for television series on SVOD/OTT platforms be measured in almost every country in the world, our system also provides a gauge for TV show popularity on broadcast networks and cable TV. The following analysis look specifically at the United States where we see that Netflix continues to dominate the digital originals chart, which has been a recurring pattern since the start of 2017.

However, we have also noticed that Netflix’s Santa Clarita Diet suffered the biggest drop in demand compared to last week out of all digital originals titles in the chart. In fact, Santa Clarita Diet’s demand fell by 35% but the show managed to stay at number two on the chart. Stranger Things had 11% more demand than Santa Clarita Diet and compared to last week it remains number one in the top digital original series chart.

Amazon’s The Man in the High Castle and The Grand Tour remained in the top five, but demand fell compared to last week: Our non-linear audience measurement system picked up a 14% decrease for Man in the High Castle and a 15% drop for Grand Tour, respectively. Still, Netflix’s Stranger Things had 47% more demand than Man the High Castle, even though Man in the High Castle was released five months prior. The rest of the chart remains the same compared to last week, with little change in terms of demand. Netflix’s House of Cards and Voltron: Legendary Defender rounds out the top ten.

The overall chart is mostly unchanged from last week. However, It’s Always Sunny in Philadelphia jumped two rankings to number three compared to last week and had 38% more demand than The Big Bang Theory – quite a feat given Big Bang is considered the most popular comedy on network television.  The only new show that entered the top ten is Legion, which had 12% more demand than Westworld despite the superhero series being launched just in January.  Elsewhere in the overall chart, The Walking Dead continued to dwarf Game of Thrones in demand as it carried on with the second-half of season seven. Vikings has completely disappeared off the chart. Westworld experienced a fall in demand, with a 16% decrease compared to last week.


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