Insights

Non-linear Measurement: US Top 10 TV Shows (June 11 – June 17, 2017)

18 June, 2017

Non-linear measurement of TV content consumed on SVOD services in now possible thanks to Parrot Analytics’ global demand measurement system. This week, with 1.5 times as much demand as The Handmaid’s Tale from Hulu, Netflix’s, Orange is the New Black is still the most in-demand digital original series in the United States. Moreover, demand has risen by 43% compared to last week, suggesting the prison drama series will remain the top show for some time to come. The season finale of The Handmaid’s Tale on June 14, in turn, surpassed 13 Reasons Why by 65% in demand this week. The rest of the chart is mostly unchanged from last week.

This week, our non-linear measurement system also shows that the launch of the new episodes of Netflix’s The Ranch on June 16 propelled the comedy series to seventh place on the digital original series chart. Netflix’s Bloodline remained in the top ten, but demand fell by 25% compared to last week.

On the overall chart, the first season of Starz’s American Gods concluded on June 18: High demand for this event caused it to rise to be the third most in-demand show in the US. AMC’s Better Call Saul also reappeared in the top ten as it drew to a close on June 19. NBC’s America’s Got Talent has continued to have high demand, likely due to the “viral effect” of the show on social media.

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