Insights

Non-Linear TV Measurement of Top 10 US TV Shows (12 – 18 November)

This week, both our linear and non-linear TV measurement charts remain fairly unchanged from last week, except for the launch of two new digital original series from Netflix and Hulu. The top three series – Stranger Things, Star Trek: Discovery and Mindhunter – all had less than a 20% week-to-week change in demand, indicating that they will remain in the top 10 until new titles or new seasons are released, attracting more demand.

The two new titles this week: Marvel’s The Punisher from Netflix and Future Man from Hulu – ranked fourth and fifth by demand, respectively. The Punisher is the sixth Marvel comics adaption between Netflix and Marvel/Disney; the freshman superhero series had 10% more demand compared to Future Man. The latter is a comedic science-fiction series, executive produced by Seth Rogen, surpassing Alias Grace by 34% in demand this week. In the bottom two, The Handmaid’s Tale has also gained traction (its resurgence likely due to new titles from Hulu), ranking above Netflix’s Big Mouth. Whilst our service is able to provide non-linear TV measurement, broadcast and cable content can be measured also, which we will discuss in the next paragraph.

Finales and premieres also changed the title ranking overall: After seven successful cycles, FX’s American Horror Story: Cult ended on November 14. High demand for this event caused it to rise to be the fifth most in-demand show in the US. CW’s The Flash also reappeared in the top ten after it began airing new episodes on November 14. Elsewhere, though it did not change in rank, Game of Thrones’ season 8 caused the show’s demand to decrease by 6%, possibly due to the lack of any announcements. Also, FOX’s The Orville remained in the top ten, but demand fell slightly compared to last week.

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