Insights

OTT Measurement Drives the US Top 10 Chart (29 October – 04 November, 2017)

6 November, 2017

As revealed by our linear and OTT measurement service: The top shows, both overall and digital originals, are in close competition. The continuation of Netflix’s blockbuster Stranger Things on October 27 lifted its demand by 60%; in contrast, demand for last week’s leader Star Trek: Discovery fell by a moderate 14%. Elsewhere, the third–ranked title Mindhunter suffered the biggest drop in demand compared to last week out of all digital original titles in the chart: Demand for the David Fincher Netflix series tumbled by 37%.

Netflix’s GLOW remained in the top five: The comedy based on the Gorgeous Ladies of Wrestling had slightly more demand than House of Cards, even though the latest season of House of Cards was released one month earlier than GLOW. While not new to the top 10, House of Cards’ three-fold increase in demand compared to last week put it ahead of Orange is the New Black and sixth overall, its highest ranking since news broke about Kevin Spacey being fired from the show on November 3. The rest of the chart remains the same compared to last week, with little change in terms of demand. Hulu’s The Handmaid’s Tale and Narcos rounds out the top ten. Our OTT measurement is complemented by our broadcast/linear network measurement, discussed in the next paragraph.

Overall, Netflix’s Stranger Things is #1 while Game of Thrones rose dramatically in demand; this 45% increase was enough to make the HBO series the #2 popular show in the United States. In contrast, demand for the new season of The Walking Dead crashed by 10%, allowing AMC Preacher’s 46% rise in demand to make it the #5 most in-demand digital original series. Elsewhere in the top ten per our OTT measurement and overall TV show measurement, demand for FOX’s The Orville shrank by 11% as audience eagerness cooled down sightly following the recently announced new season.

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